The Challenge
WAS wanted to showcase the unique experience of paddleboarding within their summer programs while emphasizing the inclusivity and accessibility of their services. They needed visuals that conveyed the participants’ joy and the transformative impact of adaptive recreation.
Novais Studios focused on creating vibrant and engaging imagery that captured the essence of paddleboarding:
On the Water: Documented participants balancing freedom and fun as they navigated calm, shimmering waters on adaptive paddleboards.
Human Connection: Highlighted moments of shared laughter and encouragement between participants, volunteers, and instructors.
Nature's Beauty: Framed the activity against the stunning backdrop of Utah’s summer landscapes, blending serenity and adventure.
Our Solution
Results
The partnership produced content that resonated deeply with WAS’s community and helped advance their mission:
Increased Visibility: The paddleboarding visuals garnered attention across WAS’s digital platforms, driving higher engagement.
Participant Sign-Ups: More individuals expressed interest in joining the summer programs after seeing the compelling imagery.
Enhanced Donor Support: The visuals inspired donors to contribute, ensuring continued access to adaptive recreation opportunities.
Feedback Spotlight
— Don, WAS
Behind the Scenes
