The Challenge
Pure Sweat + Float Studios, a haven for relaxation and recovery, wanted to elevate their brand presence and better communicate the unique experiences they offer, from infrared saunas to float therapy. Their goal was to attract a broader audience by showcasing the soothing, rejuvenating environment and the transformative benefits of their services through high-quality visuals.
Our Solution
Novais Studios partnered with Pure Sweat + Float Studios to develop a comprehensive visual campaign that highlighted the studio’s serene atmosphere and innovative wellness services.
Video Production: We created immersive, cinematic videos that brought the Pure Sweat experience to life, focusing on the calming environment and the benefits of infrared sauna sessions and float therapy.
Photography: Captured stunning, detail-rich images that showcased the studio’s modern design, peaceful ambiance, and cutting-edge equipment. These images emphasized the luxurious yet approachable feel of the space.
Results
Brand Awareness: A noticeable 30% increase in social media engagement, with customers expressing interest in visiting the studios.
Website Traffic: A 20% boost in website visits, directly attributed to the captivating visuals shared during the campaign.
Customer Acquisition: Pure Sweat reported a surge in first-time visitors during the campaign period, driven by the compelling and relatable content