The Challenge

Crystal Palace FC sought to document and share their pre-season journey in Utah, showcasing the team's preparation, camaraderie, and interactions with fans in a unique setting. The challenge was to create a compelling video series that captured the essence of the pre-season experience, highlighting not only the rigorous training sessions but also the cultural and emotional moments that connected the club with its international audience. The content needed to reflect the team's identity while appealing to both loyal fans and a broader, global football community.

Novais Studios worked closely with Crystal Palace to produce dynamic promotional videos that captured the heart of the club’s atmosphere—both on and off the pitch. We focused on moments that brought the passion of the fans to life and integrated the rich history of the club into every frame. Our team shot exclusive behind-the-scenes footage, on-field action, and fan reactions to craft compelling narratives for both social media and larger campaigns.

To further strengthen the club’s relationship with its fanbase, we focused on creating a message of unity and pride. We also worked with Crystal Palace's marketing team to tailor the content for their social media channels, ensuring it was optimized for engagement.

Our Solution

Results

Increased Engagement: Social media interaction saw a 40% increase, with fans actively commenting, sharing, and engaging with the video content.

Brand Visibility: Crystal Palace gained new followers on Instagram, particularly from Utah and the U.S. market.

Fan Loyalty: The behind-the-scenes content helped reinforce the emotional connection with fans, resulting in positive feedback and increased attendance at future pre-season events.