The Challenge

Little Sleepies sought to launch their Fall Play Capsule Collection with a campaign that would capture the essence of autumn fun and highlight the unique blend of comfort, style, and quality their sleepwear offers. They needed visually engaging content that showcased the collection’s versatility while connecting with their family-oriented audience.

Novais Studios collaborated with Little Sleepies to craft a visually appealing campaign that brought The Fall Play Capsule Collection to life.

Video Production: Showcased children enjoying autumn adventures in cozy outfits from The Fall Play Capsule Collection. The visuals focused on warm, joyful moments like playing amidst vibrant fall leaves, emphasizing the charm and versatility of the clothing.

Photography: Highlighted the collection’s playful designs and soft, high-quality fabrics through vibrant shots of kids exploring outdoor spaces, demonstrating the outfits’ adaptability for playtime and family outings.

Our Solution

Results

Increased engagement across social media with a 25% boost in campaign-related shares.

Elevated brand awareness, leading to a 15% increase in website traffic during the launch.

Strengthened connection with the target audience, resulting in significant growth in customer testimonials praising the collection’s comfort and design.